In this roundtable, we explore how health equity leaders can drive the public narrative in their partnership with executives and communities. With discussion from Jasmaine McClain (Executive Director, HEA) and Madeline Cree (Associate Director, TAA) and expert perspectives from a few of our HEA members, we dive into: how systems can reframe the narrative of community benefit for policymakers; how systems can be proactive in partnership with local communities; and where HEA member organizations have shared goals on advancing community benefit.