Forum Debrief
Chief Marketing Officer and Consumer Leaders Forum Debrief - Spring 2022
Posted By The Academy
July 7, 2022
Sydney Lufsey and Emma Feeney, Analysts on the Member Insights team, provide a debrief on the most recent insights stemming from our Chief Marketing Officer (CMktO) and Consumer forums. This discussion features a detailed assessment of how Leading Health System CMktOs and Consumer leaders are addressing:
Expanding patient access beyond the digital front door
Improving the patient experience with call center governance, patient segmentation efforts, and consumer-first brick-and-mortar design
Consolidating and optimizing tech investments to reduce the number of point solutions
Reengaging the workforce in a politically charged healthcare landscape
Navigating physician tensions between standardization and personalization
Expanding patient access beyond the digital front door
Improving the patient experience with call center governance, patient segmentation efforts, and consumer-first brick-and-mortar design
Consolidating and optimizing tech investments to reduce the number of point solutions
Reengaging the workforce in a politically charged healthcare landscape
Navigating physician tensions between standardization and personalization
