Forum Debrief

Chief Marketing Officer and Consumer Leaders Forum Debrief - Spring 2022

Posted By The Academy

July 7, 2022

Sydney Lufsey and Emma Feeney, Analysts on the Member Insights team, provide a debrief on the most recent insights stemming from our Chief Marketing Officer (CMktO) and Consumer forums. This discussion features a detailed assessment of how Leading Health System CMktOs and Consumer leaders are addressing:

  • Expanding patient access beyond the digital front door

  • Improving the patient experience with call center governance, patient segmentation efforts, and consumer-first brick-and-mortar design

  • Consolidating and optimizing tech investments to reduce the number of point solutions

  • Reengaging the workforce in a politically charged healthcare landscape

  • Navigating physician tensions between standardization and personalization

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