Forum Debrief

Chief Marketing Officer Forum Debrief - Fall 2022

Posted By The Academy

October 25, 2022

In our debrief of an in-person gathering of Leading Health System Chief Marketing Officers and consumer focused leaders, we shared what these executives discussed with their peers, including a detailed look at consumer focused leaders efforts towards:

  • Balancing LHS Scale With Brand Equity of Legacy Systems

  • Engaging Physicians in Marketing and Consumerism Efforts

  • Defining Digital Metrics and Benchmarks Within Healthcare

  • Partnering with Industry for Mutual Success

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