This issue of the Strategist includes the following:
The Big Guys Betting on Direct-to-Consumer
1. United Healthcare Group’s inter-company payments will equal a third of total revenue in 2021– on track to eliminating $37-$52B of spending that would otherwise go to providers by 2025
2. CVS and Amazon faceoff on eldercare products will show the ability to take a D2C approach to home-based care
Key Words: Payer strategy; primary care; disruptors; consumerism